Riga Bosques
BoConcept’s Mexico franchiser, Carlos Salamonovitz, is not shy of a challenge. For the build-to-rent project Riga Bosques in Mexico City, the BoConcept team gave it all they got, and then some.
"Riga Bosques er et af de største projekter, vi har gennemført indtil nu," bekræfter Salamonovitz, "men vi gjorde det. Ved at være et skridt foran i hele processen kunne vi for det første overbevise kunden om, at de skulle vælge os på grund af vores håndtering af projektet, og for det andet kunne vi gennem hele processen bevise over for dem, at de havde truffet det rigtige valg."
Med fire BoConcept butikker i staten Florida i USA og ni butikker i Mexico har Salamonovitz opbygget et stærkt fundament og team, der kan håndterer både både detail- og B2B-markedet.
"Vi ser et voksende potentiale i et tæt samarbejde med andre fagfolk, og derfor har vi nu etableret en særlig afdeling til dette område," siger Salamonovitz.
An exclusive tower development
On the west side of Mexico City, the municipality Santa Fe is characterized by its exclusive high-rise buildings and fast urban development, facilitating new business, educational and residential projects since the 1980s. Two majestic new towers have been added to the area recently. Identical in their height and format, the towers, designed by Mexican architect, Enrique Macotela, speak a contemporary architectural language often seen around Northern Europe, with stark squarish features, representing geometry, symmetry and repetition. Behind the realisation of this development, owner and management of the property stands Corporativo Kosmos, in collaboration with Desarrolladora del Parque.
One of the biggest projects for the Mexican BoConcept team
It is in this brand-new structure that BoConcept’s Mexico franchiser, Carlos Salamonovitz, has completed a build-to-rent project, a B2B collaboration with Corporativo Kosmos. No less than 110 rental units have been planned, installed and decorated by the BoConcept Mexico team.
Only one chance
Obtaining the mandate for the Riga Bosques furnishing project did not come easy. Corporativo Kosmos was just about to sign with another company when BoConcept got into the picture. Salamonovitz and his team came in at such a late stage that he knew they had only one chance to demonstrate what they were capable off. Together with the BoConcept B2B team in Denmark, BoConcept Mexico undertook a thorough and precise analysis based on the client’s brief and came out with the winning mandate: complete installation of 110 apartments, furniture and accessories, including the full staging of three apartments, used as show examples at the big project launch. ‘So far, we haven’t gone that far in our projects, sourcing even mattresses and tableware, but we really wanted to present what our skilled team is capable off’, says Salamonovitz.
Build-to-rent popular in Mexico
Riga Bosques is a build-to-rent concept, aimed at tenants who wish to live in brand new surroundings, easily and comfortably, in a residence with a long list of services and advantages, such as swimming pool, gym, yoga centre, coffee lounge, sky lounge, co-working, social bar and pet-area. Plenty of outdoor areas with terrasses, barbeques and gardens are also at their disposal. “It has become increasingly popular to build rental projects in Mexico. In this post-pandemic era, we experience that the mindset of the consumers have changed and that they are less concerned with personal belongings or possessions. It’s more affordable for them not to be tied to a house or to some piece of land if they plan to be moving from one city to the next,” explains project manager at Corporativo Kosmos, Juan José Lecanda.
Chic and Modern mood
With 17 different apartment typologies, Riga Bosques turns towards a variety of tenant types, yet all apartments are fitted with appliances and built-in elements in elegant materials, the basics already setting a certain standard.
Overbevisende kundeservice
Størstedelen af BoConcepts møbler er fremstillet i Europa, hvilket giver ekstra logistiske udfordringer i forbindelse med projekter i andre dele af verden.
"I forbindelse med projektet Riga Bosques var vi nødt til at være både fleksible og opfindsomme for at få det hele til at køre så gnidningsløst som muligt. Vi har ikke et stort lager af produkter i Mexico, så alle dele til projektet kom fra Europa i specielle containere. Som franchisetager er vi ansvarlige for importen, og hvad der sker med forsendelsen, så snart den ankommer til havnen. Der skal være orden i tingene med hensyn til timing og distribution. Det er en del af vores omfattende kundeservice," siger Salamonovitz.
I begyndelsen af projektet var Corporativo Kosmos ikke kun på jagt efter en god pris eller en fremragende kvalitet, men også en lang række kriterier, der tog udgangspunkt i en god kundeserviceoplevelse.
Lecanda uddyber: "Dette er et marked for udlejning, og vi ved, at vores kunder derfor ikke passer så godt på møblerne, som var de deres egne. Derfor var vi i første omgang lidt bekymrede for, om BoConcept, der er kendt for deres stilfulde designmøbler, kunne leve op til vores krav, men efter lange samtaler med Carlos om netop det punkt, følte vi os trygge ved, at brandet ville reagere på og tage sig af alle de problemer, vi måtte støde på. Produktions- og leveringstider har også været meget vigtige i dette projekt. Timing har været nøglen til virksomhedens succes. Vi føler os så trygge ved samarbejdet med BoConcept, at vi allerede har valgt dem til yderligere projekter i Guadalajara, Acapulco og i andre byer i Mexico."
