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BoConcept Bavaria designed a unique hospitality in Munich

Exploring Conlon House

When Palermo Estate GmbH set out to develop Conlon House in Munich, the ambition was not simply to open another hotel. The goal was to create a distinctive hospitality concept that could serve both long-stay and short-stay guests while delivering strong commercial performance from the outset.

Poster image
Poster image

Located across two properties at Landwehrstraße 81 and Tegernseer Landstraße 69, Conlon House comprises 42 rooms designed for modern travellers seeking a flexible, comfortable base in the city. From the beginning, the project demanded more than a standard furniture package. It required a clear brand identity, a guest experience capable of generating positive reviews and repeat bookings, and an operational model that would support long-term asset value.

To achieve this, Palermo Estate partnered with BoConcept Bavaria to develop and execute the full interior concept for the property — from early design thinking through to delivery and installation.

From supplier to strategic partner

In hospitality development, the difference between a supplier and a strategic partner can be significant. At Conlon House, BoConcept Bavaria played a much broader role than simply providing furniture.

Quarto moderno com cama de casal, mesa de cabeceira e decoração minimalista.
Quarto moderno com cama de casal, cobertor bege, arte na parede e luzes suaves.
Tecido verde escuro com dobras suaves e textura visível.
Mesa com vaso de flores, livro, garrafa e copos. Quadro abstrato na parede e banco cinza.
Quarto moderno com cama de casal, almofadas, manta e mesa com flores. Luz suave e decoração elegante.
Cama com roupa branca, mesa de cabeceira com planta e candeeiro moderno na parede.
Textura de madeira escura com veios verticais visíveis.
Cadeira de couro castanho sobre tapete circular, mesa com vaso de flores, logótipo "Conlon House" na parede.
Cadeira azul, espelho de parede, mesa com taça, sapatos pretos no chão de madeira.

The team acted as concept developer, design lead and project coordinator, supporting the client throughout the entire process. This end-to-end involvement ensured that design decisions aligned with operational requirements and commercial objectives.

For Palermo Estate, the advantage was clear: a single partner capable of translating an emerging vision into a coherent hospitality concept while simplifying coordination across the project.

Like many hospitality projects, Conlon House evolved significantly during development. Managing complexity during development

The initial brief was limited and no defined budget had been established during the tender phase. To demonstrate both vision and capability, BoConcept invested considerable effort in presenting an advanced preview of the design concept early in the process. As construction progressed, layouts changed, furniture configurations were adjusted and delivery schedules had to be recalibrated. Visualisation tools were more limited at the time, meaning the project relied heavily on detailed planning and on-site verification.  This required a flexible and responsive project management approach. BoConcept maintained close collaboration with the client, responding quickly to evolving requirements while ensuring that the overall design concept remained consistent.  The team also coordinated third-party partners, including a specialised kitchen supplier, reducing complexity for the client and ensuring that all interior elements aligned with the overall design direction.

Vista aérea de um quarteirão urbano com edifícios de telhado vermelho.

The design concept for Conlon House was built 
around everyday living for extended stays. Designing for modern long-stay living

Today’s travellers increasingly expect hotel environments that combine the comfort of home with the flexibility of a modern workspace. The design therefore focused on creating spaces that support daily routines while maintaining a distinctive visual identity. Guest rooms were conceived as functional living environments rather than temporary hotel spaces. Furniture selections prioritised durability, comfort and adaptability to support longer stays. Shared areas were equally important. Co-working spaces, dining zones and communal amenities were integrated into the layout to create a hospitality experience that supports both productivity and relaxation.  

Quarto com cama, mesa lateral, secretária com livros e luminária, cadeira e copos.
Creating a coherent brand identity

A clearly defined visual language runs throughout the property.

The interior concept centres on a calm and contemporary colour palette of greens, beiges, greys and taupe, creating a cohesive atmosphere across guest rooms and shared areas.

Cama com almofadas, cobertor bege, candeeiro de parede e quadro abstrato na parede.
Recurring design elements reinforce the identity of the brand.

Structured back walls behind beds provide a strong visual anchor, while tone-on-tone wall panels add depth and subtle texture. Coordinated textiles and carefully selected materials maintain consistency across the property.

Cama com cabeceira verde, candeeiro pendente preto e mesa de cabeceira moderna.
Lighting also plays a key role.

Track lighting systems with indirect illumination enhance the ambience of the spaces while ensuring functionality for everyday use.

Mesa com vaso de flores, candeeiro de parede, banco redondo e mesa de apoio iluminada.
Beyond aesthetics, layouts were optimised for operational efficiency.

Furniture placement and spatial planning support both guest comfort and practical day-to-day operations for the hospitality team.

Delivering measurable business results

For hospitality developers and investors, design is ultimately measured by performance.
At Conlon House, the impact of the interior concept is reflected in strong occupancy levels and consistently positive guest feedback on platforms such as Google and Booking.com. Reviews frequently highlight the comfort of the rooms, the quality of the interiors and the overall atmosphere of the property.

This positive perception has enabled the property to implement a stronger pricing strategy while maintaining high demand.

At the same time, the clarity and durability of the design contribute to operational efficiency. Well-considered layouts and robust furniture solutions support long-term maintenance and asset performance.
In this way, the interior concept functions not only as a design statement but also as a strategic business asset, directly supporting revenue generation and long-term value creation.

A blueprint for hospitality development

Conlon House demonstrates how thoughtful design strategy can shape both the identity and commercial performance of a hospitality project.

Get in contact and start a project
Quarto moderno com cama de casal, almofadas, manta e mesa com flores. Luz suave e decoração elegante.
Quarto moderno com cama de casal, almofadas, manta e mesa com flores. Luz suave e decoração elegante.

By combining concept development, interior design, project coordination and execution within a single process, BoConcept Bavaria was able to guide the project from early vision to operational reality.

For developers and investors, this integrated approach simplifies execution while ensuring that design ambition and business objectives remain aligned.

Conlon House stands as an example of how BoConcept can support hospitality developments not only as a furniture supplier, but as a strategic partner capable of delivering brand-defining environments that perform commercially.

Cama com almofadas, mesa lateral com candeeiro, garrafa e copos sobre tabuleiro.
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