Riga Bosques
BoConcept’s Mexico franchiser, Carlos Salamonovitz, is not shy of a challenge. For the build-to-rent project Riga Bosques in Mexico City, the BoConcept team gave it all they got, and then some.
«Riga Bosques er et av de mest omfattende prosjektene vi har gjennomført så langt», bekrefter Salamonovitz, «Men vi gjorde det. Ved å holde oss ett skritt foran under hele prosessen, kunne vi først og fremst overbevise kunden om å velge vår håndtering, og deretter vise gjennom hele operasjonen at de hadde tatt det riktige valget.»
Med fire BoConcept-butikker i delstaten Florida i USA og ni butikker i Mexico har Salamonovitz bygd opp et sterkt grunnlag og team for både detaljhandelen og B2B-markedet.
«Vi ser et voksende potensial i å samarbeide tett med andre fagfolk, og derfor har vi nå en egen avdeling for dette arbeidet», sier Salamonovitz.
An exclusive tower development
On the west side of Mexico City, the municipality Santa Fe is characterized by its exclusive high-rise buildings and fast urban development, facilitating new business, educational and residential projects since the 1980s. Two majestic new towers have been added to the area recently. Identical in their height and format, the towers, designed by Mexican architect, Enrique Macotela, speak a contemporary architectural language often seen around Northern Europe, with stark squarish features, representing geometry, symmetry and repetition. Behind the realisation of this development, owner and management of the property stands Corporativo Kosmos, in collaboration with Desarrolladora del Parque.
One of the biggest projects for the Mexican BoConcept team
It is in this brand-new structure that BoConcept’s Mexico franchiser, Carlos Salamonovitz, has completed a build-to-rent project, a B2B collaboration with Corporativo Kosmos. No less than 110 rental units have been planned, installed and decorated by the BoConcept Mexico team.
Only one chance
Obtaining the mandate for the Riga Bosques furnishing project did not come easy. Corporativo Kosmos was just about to sign with another company when BoConcept got into the picture. Salamonovitz and his team came in at such a late stage that he knew they had only one chance to demonstrate what they were capable off. Together with the BoConcept B2B team in Denmark, BoConcept Mexico undertook a thorough and precise analysis based on the client’s brief and came out with the winning mandate: complete installation of 110 apartments, furniture and accessories, including the full staging of three apartments, used as show examples at the big project launch. ‘So far, we haven’t gone that far in our projects, sourcing even mattresses and tableware, but we really wanted to present what our skilled team is capable off’, says Salamonovitz.
Build-to-rent popular in Mexico
Riga Bosques is a build-to-rent concept, aimed at tenants who wish to live in brand new surroundings, easily and comfortably, in a residence with a long list of services and advantages, such as swimming pool, gym, yoga centre, coffee lounge, sky lounge, co-working, social bar and pet-area. Plenty of outdoor areas with terrasses, barbeques and gardens are also at their disposal. “It has become increasingly popular to build rental projects in Mexico. In this post-pandemic era, we experience that the mindset of the consumers have changed and that they are less concerned with personal belongings or possessions. It’s more affordable for them not to be tied to a house or to some piece of land if they plan to be moving from one city to the next,” explains project manager at Corporativo Kosmos, Juan José Lecanda.
Chic and Modern mood
With 17 different apartment typologies, Riga Bosques turns towards a variety of tenant types, yet all apartments are fitted with appliances and built-in elements in elegant materials, the basics already setting a certain standard.
Overbevisende kundeservice
De fleste av BoConcepts møbler er produsert i Europa, noe som gir ekstra logistiske utfordringer for prosjekter i utlandet.
«Med Riga Bosques måtte vi være både fleksible og oppfinnsomme for å få alt til å gå så smidig som mulig. Vi har ikke et stort lager av produkter i Mexico, så alle delene til prosjektet kom fra Europa i egne containere. Som franchisegiver er vi ansvarlige for importen og hva som skjer med partiet så snart det ankommer havnen. Du må være svært organisert når det gjelder timing og distribusjon. Det er en del av vår helhetlige kundeservice», sier Salamonovitz.
I begynnelsen av prosjektet var Corporativo Kosmos ikke bare ute etter en god pris eller utmerket kvalitet, men heller en rekke kriterier, med utgangspunkt i en god kundeserviceopplevelse.
Lecanda utdyper: «Dette er et utleiemarked, og vi vet at kundene våre ikke vil ta vare på møblene som om de var deres. Derfor hadde vi først noen betenkeligheter, da vi kjente BoConcept for deres designmøbler, men etter lange samtaler med Carlos følte vi oss trygge på at de vil håndtere eventuelle utfordringer. Produksjons- og leveringstider har også vært svært viktige for dette prosjektet: Timing har vært nøkkelen til suksess. Vi føler oss så komfortable med å samarbeide med BoConcept at vi allerede har valgt dem til flere prosjekter i Guadalajara, Acapulco og ulike byer i Mexico.»
