FURNITURE DESIGN WEEK: ‘Live Ekstraordinær’ – so goes BoConcept’s new motto, a call for us to embrace our individuality and an offer to architects and planners to embrace the unique qualities of the Danish brand’s contract-loving products.

If we ‘Just do it’ when choosing running shoes, and ‘Think Different’ when furnishing our digital lives, when installing hygge and high-function into our environment, we ‘Live Ekstraordinær’. BoConcept’s new motto consolidates the brand story, in the manner of the best marketing straplines, into two powerful, dynamic words.