Become a BoConcept Franchise Partner

BoConcept offers a unique combination of global brand strength, an attractive initial investment level, and high profitability potential.
Our model delivers quick cash flow, strong EBITDA performance, and long-term value.

• Startup investment: €400,000 per store for a typical 350m2 store

• Franchise entrance fee: €25,000 (one time fee)

• Annual royalties: € -

• Minimum liquid assets: € 150,000

Week 1-2:

• Apply

• Sign NDA

• Meet our expansion team

Month 1 - 3:

• Sign Letter of Intent

• Select store location

• Build business case & secure financing

• Present for final approval

• Sign franchise contract

Month 3-6:

• Store build & merchandising

• Recruit and train team

• Prepare the Launch media campaign

• GRAND OPENING

We seek experienced entrepreneurs or corporate executives ready and willing to engage in their next important career step demonstrating:

• Strong leadership skills motivated to managing and developing teams.

• Proven business and commercial acumen with ability, drive and interest to become the local BoConcept “Ambassador”.

• Financial knowhow and the ability to raise own funds of min. 150.000€

• Affinity for the interior design world.

Retail or design experience is not required, but beneficial.

You’ll receive:

• Comprehensive initial training from the moment you sign the Franchise Contract.

• Ongoing support in all business areas with a dedicated Retail Performance Manager at your side.

• Tools to drive sales and operational excellence.

• A well structured BTB support team constantly facilitating and supporting you to be successful locally - also in the BTB segment.

• A powerful Interior Design Service that differentiates your store and increases revenue.

Our partners enjoy:

• A strong consumer brand positioned in the premium market segment servicing a mature, economically solid clientele.

• Attractive profitability through territory exclusivity and highly optimized, superior quality manufacturing facilities in Europe with high reliability and short distance to market

• Strong cash flow generation from day one with client prepayments for made-to-order manufacturing and zero stock holding.

• A partnership with a history market leader having more than 75 years experience, owned by the same private equity investor since 2016, being part of FTSE 100.

• BoConcept is consistently recognised as one of the top international franchise opportunities.

Yes — in addition to retail sales, BoConcept franchisees benefit from a rapidly expanding B2B sales channel, unlocking opportunities in residential, corporate, hospitality, and commercial projects.

Absolutely.
Our global infrastructure and established brand make it easy to launch and scale internationally as well as offering staff members global career opportunities. We are primarily focussing on markets which can hold min. 3 stores to ensure scale of operations at country level.

Investing in a furniture franchise offers a unique combination of brand strength, operational structure, and long-term consumer demand. For entrepreneurs evaluating a scalable business model, the sector presents several compelling advantages:

• Strong and resilient market demand

  The home and interiors sector continues to grow as consumers prioritise quality living spaces, making a premium interior design franchise a stable long-term opportunity.

• Reduced start-up risk

  A structured retail franchise opportunity provides access to an established brand, proven systems, and supply chain efficiencies — significantly lowering the risk compared to launching an independent business.

• Attractive financial performance

  With optimised operations and strong margins, a well-positioned concept can represent a highly profitable franchise investment. Many investors actively seek a franchise with high ROI, particularly when supported by strong cash flow and efficient inventory models.

• Long-term profitability potential

  A zero royalty fee franchise structure can enhance retained earnings, allowing franchise partners to reinvest in growth, expansion, and local market development.

• International scalability

  An established global brand can provide an international franchise opportunity, supported by cross-border expertise, operational infrastructure, and long-term expansion potential.