A LIFE LESS ORDINARY: BOCONCEPT

BRAND STORY BY EMMA MOOR

 

Cupertino desk
Blue Princeton chair
Brown bermuda footstool

FURNITURE DESIGN WEEK: ‘Live Ekstraordinær’ – so goes BoConcept’s new motto, a call for us to embrace our individuality and an offer to architects and planners to embrace the unique qualities of the Danish brand’s contract-loving products.

If we ‘Just do it’ when choosing running shoes, and ‘Think Different’ when furnishing our digital lives, when installing hygge and high-function into our environment, we ‘Live Ekstraordinær’. BoConcept’s new motto consolidates the brand story, in the manner of the best marketing straplines, into two powerful, dynamic words.

Read the full brand story by Emma Moore

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Grey sofa and black floorlamp and coffee table

INSPIRING CASES

Our offering exists to improve your residential, office or hospitality project. Together, we create environments helping your guests, employees and portfolio feel right at home.

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