A new design experience is coming soon to our new store in Dubai Hills. In the meantime, explore our designer furniture collection at boconcept.com.

BoConcept + Helena Christensen present

The Art of Living Danishly

"There's a uniquely independent spirit to Danish interior design that I think comes from curiosity. It's personal... and playful."

Helena Christensen, Global Artistic Director

Step inside Helena’s world

A Danish eye on design

With Helena Christensen, we’re diving deeper into the Danish way of living – one defined by striking minimalist style, the creative freedom to make it your own, and furniture that fits beautifully into real life. This season, we’ve invited new design voices to deepen the story, through pieces crafted with purpose and personal expression.

Helena’s design debut

From sculptural seating to soft, abstract art, Helena’s exclusive designs reflect the same effortless balance as her own Danish roots.

“A home is a very personal universe. It’s basically an extension of who you are. That’s a real Danish way of looking at it.”
Quiet luxury, the Danish way

Shop the look

Striking minimalism meets sculptural elegance. Discover how Italian design flair and Danish calm come together in one of this season’s standout collections.

Neutral-toned living room with light beige sectional sofa, marble tables, and classical wall relief above an arched niche with sculpture.
Neutral-toned living room with light beige sectional sofa, marble tables, and classical wall relief above an arched niche with sculpture.
“The soul of Danish design is really simplicity... honesty. Clean lines, beautiful woods, great craftsmanship.​”

Helena Christensen, Global Artistic Director

Shortcut to Danish design

Discover the three core principles behind our aesthetic – from honest materials to thoughtful simplicity.

Minimalist living room with a light sofa, wood coffee table, and textured rug, set against a tall window and angled wood ceiling.

Helena’s picks

BoConcept designs handpicked by Helena Christensen, our Global Artistic Director. See the pieces she lives with, loves, and styles her own way.

Woman in a rust-orange fuzzy sweater and dark brown pants reclining on a sage green sofa in sunlight.