BoConcept announces Helena Christensen as global artistic director
BoConcept ushers in a new creative era as it appoints the world-renowned Danish supermodel, photographer and style icon as Global Artistic Director for the brand.
Press lounge
Latest news stories from the world of BoConcept
The Art of Living Danishly
"There's a uniquely independent spirit to Danish interior design that I think comes from curiosity. It's personal... and playful."
Helena Christensen curates her favourite BoConcept pieces
BoConcept’s new Global Artistic Director, the Danish supermodel, photographer and style icon Helena Christensen, has created an edit of her favourite BoConcept pieces.
BoConcept reinforces commitment to Ukraine with newest contribution to UNITED24
At BoConcept, we stand firm in our solidarity with Ukraine, announcing a further donation of 200,000 DKK to the UNITED24 Fund, bringing the total amount donated to 6.75 million DKK.
Introducing our new Global Artistic Director
Helena Christensen
Helena, one of the world’s most photographed women, is a proud Dane, celebrated photographer, and UNHCR Goodwill Ambassador. With her deep connection to home and interiors, she weaves warmth, style, and a sense of belonging into everything she touches.
For further details, questions or image requests, please email press@boconcept.com
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Commercial Press Releases
Office Hygge
Work like a Dane and introduce the principles of hygge to your at-home workspace
Helena's happy place
Six ways Global Artistic Director Helena Christensen designs her home for happiness
How to achieve a balanced home
From creating symmetry to careful layering of colour and texture, discover how BoConcept brings Danish harmony to your home
Small refresh big impact
Just one new addition can redefine your space. BoConcept’s Interior Designers share five updates that can have a transformative impact on your space.
Sweet Art - Introducing a bakery-inspired capsule collection
BoConcept introduces the ‘Sweet Art’ capsule collection with Danish designer Charlotte Høncke
Introducing Flora: Prints by Helena Christensen
BoConcept launches Flora: an exclusive collection of photographic prints by Helena Christensen
The Art of Living Danishly
"There's a uniquely independent spirit to Danish interior design that I think comes from curiosity. It's personal... and playful."
5 easy updates to refresh your home in 2025
From introducing an accent chair to embracing colour, discover small-on-effort yet large-on-impact projects to enhance your home for a new year.
3 interior trends setting the tone in 2025
From retro influences to playfulism and statement minimalism, discover the trends set to enhance your home for 2025.
Set the scene for elegant festive dining
Celebrate in style this holiday season with BoConcept’s expert hosting tips.
The transformative power of an accent chair
With curved lines and tactile shapes, gift your home with an elegant chair that makes a stylish statement
Black week exclusive early offers
For a limited time only, BoConcept releases three signature Danish design pieces at exclusively reduced prices.
Indivi at 25
BoConcept’s first ever modular sofa has been loved for 25 years. Discover the story behind this classic design - and how it’s been updated for 2024
You. In every detail
Unlock the power of possibility for your home with BoConcept’s customisation service
How minimalists use colour
With several new shades introduced for AW24, BoConcept’s Interior Designers share their advice for approaching colour while keeping things elegant.
How to master the flexible home
Embrace smart living with versatile spaces and multifunctional pieces that adapt your home to your life.
The Power of One
Introducing the standout pieces from AW24’s NEW Kollektion that have the power to transform a space.
Corporate Press Releases
UNITED24
BOCONCEPT MAINTAINS ONGOING SUPPORT FOR UKRAINE WITH LATEST DONATION TO UNITED24
BoConcept reinforces commitment to Ukraine with newest contribution to UNITED24
At BoConcept, we stand firm in our solidarity with Ukraine, announcing a further donation of 200,000 DKK to the UNITED24 Fund, bringing the total amount donated to 6.75 million DKK.
BoConcept continues commitment to Ukraine with latest donation
At BoConcept, we stand firm in our solidarity with Ukraine, announcing a further donation of 200,000 DKK to the UNITED24 Fund, bringing the total amount donated to 6.35 million DKK.
BoConcept financial results for 2023/24
Despite a challenging retail environment, the company continued to navigating the year to maintain its market position.
BoConcept reinforces support for Ukraine with latest 200k DKK donation
At BoConcept, we stand firm in our solidarity with Ukraine, announcing a further donation of 200,000 DKK to the UNITED24 Fund, bringing the total amount donated to over 6 million DKK.
BOCONCEPT STRENGTHENS COMMITMENT TO UKRAINE WITH LATEST DONATION TO UNITED24
BoConcept continues its steadfast support for Ukraine with an additional donation of 200,000 DKK to the UNITED24 Fund, bringing the total amount donated to 6.55 million DKK
BoConcept hires international top profile - and sets the team that will lead the company strongly into the future
BoConcept, the world's most global furniture and lifestyle brand, reorganized its Executive Management as of April 1, 2024. In order to position itself for the future, exploit the large growth potential, and better support the company's global franchise partners, BoConcept strengthens its Executive team with new faces.
BoConcept wins Livestyle award
Celebrating a fourth consecutive win with an extraordinary year of design
BoConcept Financial Results 2022-2023
BoConcept reports resilience in challenging market with strong 2022/23 performance
BoConcept donates an additional 0,75m DKK to Ukraine's United24 fund.
As the war in Ukraine continues, so does our ongoing support of the Ukrainian people.
BoConcept donates an further 0.8 million DKK to Ukraine's United24 fund
In an act of solidarity aligned with international sanctions, we suspended our wholesale business with Russia on the 10th of March 2022.
BoConcept donates 1.5 Million DKK more to Ukraine
As the war in Ukraine continues, so does our ongoing support of the Ukrainian people. To this end, we have donated 1.5 MDKK to date to UNITED24 towards rebuilding the region.