Riga Bosques
BoConcept’s Mexico franchiser, Carlos Salamonovitz, is not shy of a challenge. For the build-to-rent project Riga Bosques in Mexico City, the BoConcept team gave it all they got, and then some.
Salamonovitz 肯定地表示：「Riga Bosques 是我們迄今為止執行過規模最大的專案之一。然而，我們做到了。透過在整個流程中保持領先一步的遠見，我們首先成功說服客戶選擇我們的服務方案，並隨後在整場專案執行過程中，向他們證明這是一次極為正確的抉擇。」
憑藉在美國佛羅里達州的四家門市，以及在墨西哥的九家分店，Salamonovitz 已為當地的零售與 B2B 市場奠定了穩固的根基，並打造出一支實力堅強的團隊。
Salamonovitz 表示：「我們看到與其他專業人士密切合作的潛力日益增長，這就是為什麼我們現在有一個專門的部門負責這一工作範圍。」
An exclusive tower development
On the west side of Mexico City, the municipality Santa Fe is characterized by its exclusive high-rise buildings and fast urban development, facilitating new business, educational and residential projects since the 1980s. Two majestic new towers have been added to the area recently. Identical in their height and format, the towers, designed by Mexican architect, Enrique Macotela, speak a contemporary architectural language often seen around Northern Europe, with stark squarish features, representing geometry, symmetry and repetition. Behind the realisation of this development, owner and management of the property stands Corporativo Kosmos, in collaboration with Desarrolladora del Parque.
One of the biggest projects for the Mexican BoConcept team
It is in this brand-new structure that BoConcept’s Mexico franchiser, Carlos Salamonovitz, has completed a build-to-rent project, a B2B collaboration with Corporativo Kosmos. No less than 110 rental units have been planned, installed and decorated by the BoConcept Mexico team.
Only one chance
Obtaining the mandate for the Riga Bosques furnishing project did not come easy. Corporativo Kosmos was just about to sign with another company when BoConcept got into the picture. Salamonovitz and his team came in at such a late stage that he knew they had only one chance to demonstrate what they were capable off. Together with the BoConcept B2B team in Denmark, BoConcept Mexico undertook a thorough and precise analysis based on the client’s brief and came out with the winning mandate: complete installation of 110 apartments, furniture and accessories, including the full staging of three apartments, used as show examples at the big project launch. ‘So far, we haven’t gone that far in our projects, sourcing even mattresses and tableware, but we really wanted to present what our skilled team is capable off’, says Salamonovitz.
Build-to-rent popular in Mexico
Riga Bosques is a build-to-rent concept, aimed at tenants who wish to live in brand new surroundings, easily and comfortably, in a residence with a long list of services and advantages, such as swimming pool, gym, yoga centre, coffee lounge, sky lounge, co-working, social bar and pet-area. Plenty of outdoor areas with terrasses, barbeques and gardens are also at their disposal. “It has become increasingly popular to build rental projects in Mexico. In this post-pandemic era, we experience that the mindset of the consumers have changed and that they are less concerned with personal belongings or possessions. It’s more affordable for them not to be tied to a house or to some piece of land if they plan to be moving from one city to the next,” explains project manager at Corporativo Kosmos, Juan José Lecanda.
Chic and Modern mood
With 17 different apartment typologies, Riga Bosques turns towards a variety of tenant types, yet all apartments are fitted with appliances and built-in elements in elegant materials, the basics already setting a certain standard.
令人信服的客戶服務
大部分 BoConcept 傢俱都是在歐洲製造，這為海外專案帶來了額外的物流挑戰。
「在 Riga Bosques，我們需要兼具靈活性和創意，讓一切盡可能順利進行。我們在墨西哥沒有大量的產品庫存，因此專案中的每件產品都用專用貨櫃從歐洲進口。身為特許經銷商，我們必須負責進口事宜，且貨物一抵達港口，我們就必須對整批貨況負起全責。您必須在掌握時機和分銷方面非常有條理， 這是我們全方位客戶服務的一部分。」 Salamonovitz 表示。
在專案啟動之初，Corporativo Kosmos 所追求的不僅是具競爭力的價格或卓越的品質，而是更全面的評選標準──其中首要的關鍵，便是優質的客戶服務體驗。
Lecanda 進一步說明：「這是一個租賃市場，我們深知客戶不會像對待私人物品那樣愛惜這些家具。這就是為什麼我們一開始對 BoConcept 的時尚設計傢俱有些疑慮，但在與 Carlos 就這個主題進行了長時間的對話後，我們感到安心，知道該品牌會回答並處理我們可能遇到的任何問題。生產和交付時間對這個專案也非常重要， 抓緊時機是其成功的關鍵。我們與 BoConcept 合作愉快，所以我們已經為瓜達拉哈拉、阿卡普科和墨西哥各個城市的其他專案選擇了他們。」
