BoConcept Business

Hamburger SV

Hamburg, Germany

"Using white leather and black"

Challenge & Solution
BoConcept was asked to plan a lounge for as many people as possible, but it should still be cool.

The challenge was then to convince the customer to do what BoConcept had in mind: Using white leather and black. It took BoConcept almost one year, and the result was just great.

“I must say, I had my doubt about this project, using white furniture in a football stadium, but Ole Valsgaard has done a great job, and we thank BoConcept am Fischmarkt for the lounge the made for us. We are very pleased to have found an exclusive partner, and we hope the cooperation will continue for many years”

says Carl Jachow, HSV Vorstand Vorsitzende.