80% New Zealand wool

Made from premium New Zealand wool with a touch of viscose for softness and durability, the Flora rug offers natural softness, resilience, and enduring comfort underfoot.

Designed by Helena Christensen

Helena Christensen’s vision is brought to life in partnership with Linie Design – one of Denmark’s leading rug makers – blending artful inspiration with expert technique.

Hand-tufted texture

Thousands of individual tufts create a rich, sculptural surface – bringing subtle dimension, depth and touchable tactility to your space.

Inspired by nature

The abstract floral design translates botanical beauty into a calming, modern form.