SoHo Just Got a Danish Neighbor

Danish in New York

The designs showcased in the SoHo popup store will include our collection of contemporary and flexible furniture options for both home and office. The popup location will be managed by the General Manager of the soon-to-open BoConcept Madison Avenue location Ben Paciello.


As part of our expansion plan for the US, we just opened our first ever BoConcept Popup store in SoHo/Little Italy, Manhattan. We are located on 285 Lafayette Street and it will be your hub for the best Danish design and expert guidance in making the most out of your space. This popup location will prominently feature the concept of Scandinavian home comfort and coziness, known as hygge.

Progressive interior design

This new popup location is the latest step in our mission to be not just the global leader in modern furniture, but the unbridled authority in progressive interior design in the U.S. as well.
Come visit us and see what we can do to make the most out of your space!

Soon BoConcept Madison Avenue

The popup store location in SoHo (285 Lafayette Street) will remain open until November 30, at which point our new flagship location on 160 Madison Avenue (SW corner of 33rd Street) will be open. We plan on opening the doors for BoConceot Madison Avenue early November. We are excited to offer you these new New York locations .
We will continue to create statement pieces that elevate design potential, and we are thrilled to be able to highlight them in Manhattan, not just once, but twice. Come visit us to see the latest collection.

Visit us here