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BoConcept means business

Brand story by Simon Keane-Cowell

Freedom! So goes the late, great George Michael's chart-topping hit of 1990, where he implores the public at large to change their perception of hum. No longer the schoolgirl heartthrob, he wants to be taken seriously as a singer- songwriter. The accompanying David Fincher-directed video, all moddy-noir and dripping with big-name supermodels of the day, does a lot of the heavy lifting here.

Now, I don't know whether George Michael ever owned BoConcept products - and thank you advance for humouring me and my tongue-in-cheek analogy. The point here is that the Danish design brand that's built its reputation internationally as a go-to brand for premium furniture, lighting and accessories, in no small part thanks to its global network of over 300 monobrand stores, could also be described as a victim of its own success, if you will...

Read the full brand story by Simon Keane-Cowell

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INSPIRING CASES

Our offering exists to improve your residential, office, or hospitality project. Together, we create environments to help your guests, employees, and portfolio feel right at home.

Reference cases
PRO1B