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All prices are in ZAR (#) and include VAT. They are indicative and subject to fluctuations. Contact your nearest store for further inquiries'' for SA, 'All prices are in KES (#) and include VAT. They are indicative and subject to fluctuations. Contact your nearest store for further inquiries.


The Seoul dining chair

Since 1952, quality craftsmanship has been at the heart of BoConcept. Grounded in the same design principles, Seoul’s clean lines and understated elegance pay homage to the traditions that have defined Danish design for generations.

A heritage inspired design

Natural beauty

Designed by Henrik Pedersen, Seoul’s soft curves are characterised by wood's wonderfully tactile qualities – you can’t help but want to touch it.

Sit back in comfort

“We wanted to create an ‘all night’ chair – where you can sit and chat all night,” says Pedersen. “The challenge was to achieve a sleek look without compromising on comfort”.

Its own distinct character

Available in three enduring shades, the option for upholstery ups Seoul's comfort factor. Its simple shape brings with it a light expression.

Shop the look

A moody color palette sets the scene for this intimate dining room. Our Interior Designers chose light wood furniture, including a statement sideboard and a ceramic-topped dining table, to bring warmth and balance to the space. Finished with Flora art prints by Helena Christensen, it’s the perfect setting for relaxed, meaningful mealtimes.

Modern dining area with a round wooden Santiago table, four leather Seoul chairs, a textured rug, and a sideboard with framed artwork and flowers.
Modern dining area with a round wooden Santiago table, four leather Seoul chairs, a textured rug, and a sideboard with framed artwork and flowers.

Explore the look

Anchored in principles of simplicity, the dining chair’s short armrests and angled legs will bring a quiet elegance to any space.

Explore the look
Explore the look

Go with the grain

Built to last, Seoul celebrates the natural diversity of wood and its varied grain patterns. These unique differences are not flaws but add character to the piece.

Shop Seoul
Seoul dining chair in white Lazio fabric, beside a Santiago extendable dining table in natural oak veneer.

Timeless craft

The Seoul dining chair perfectly encapsulates the essence of BoConcept’s Danish design heritage.

Meet the designer

Henrik Pedersen is the experienced designer behind many of our designs, counting armchairs, tables, sofas and lamps. Henrik Pedersen has always been inspired by seeing things up close. This is evident in the unexpected curves of his designs, like the iconic Imola chair, inspired by a tennis ball.

Get to know Henrik
Designer Henrik Pedersen

Shop chairs by type

  • A spiral staircase with the Adelaide office chair at the bottom.

    Office chairs

  • Black chair with curved seat and dark wooden legs, placed beside a stone mantel and long dark curtains on a gray floor.

    Dining chairs

  • Princeton bench in the end of bright hallway

    Benches

  • Contemporary armchair in textured light beige fabric with rounded arms and black tapered legs, set against a minimal wall panel.

    Living chairs

  • Dark green swivel armchair with matching ottoman on black bases, placed on grey concrete floor near tall windows with heavy curtains.

    Recliners

  • Carmo sofa placed in a modern Scandinavian inspired living room, with the Charlotte chair and the Sevilla coffee table.

    Modular sofas

  • Two black lounge chairs on a wooden dock overlooking a calm lake, surrounded by dense green forest under a soft overcast sky.

    Outdoor furniture

  • Minimalist display with five glass lamps—two pendant and three table—featuring exposed bulbs, set against a textured gray backdrop.

    Lighting

  • Cupertino desk beautifully paired with the Structure rug in matching colors

    Rugs

  • The Curve bowl and the Rainfall vase styled together on a sideboard.

    Accessories

Let us help you

Transform your space into an extraordinary place with the help of our interior stylists. We also offer free samples – a great way to see which colour, finish and texture work best in your home

We offer a 5-year warranty on all our product designs. We stand for craftsmanship, uncompromising attention to detail, and exceptional materials. Collaborating with some of the most respected designers in Denmark and further afield, we’re committed to developing timeless, contemporary designs that always ensure a high, enduring quality.

Read more

From a small update to a grand transformation, our team is always on hand to offer free styling advice. Transform your space into an extraordinary place with the help of our interior stylists.

Learn more

We offer free material samples – a great way to see which color, finish and texture work best in your home; choose from over 120 different fabrics and materials.

Order samples

We have more than 300 stores world wide, find a store close to you, where you can feel, see and touch our furniture in real life.

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