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Florence dining chair in walnut veneer, green and yellow

A career with BoConcept means that you will work in an international furniture and design company. With over 300 stores in more than 65 different countries, our teams take part in delivering modern, urban design to style-conscious customers.

Our common goal is to become the leading retail brand in interior design. We will achieve this goal through team work, mutual respect and the will to always find the best solution.

Do you have a passion for selling modern interior design in a beautiful retail store environment?

At BoConcept we are looking for a highly talented Store Sales Manager to lead from the front for our new CARDIFF store.

If you are an experienced RETAIL manager looking for their next step and one who is sales and service focussed, responsible, enthusiastic and someone who has a passion for modern, interior design then we want to hear from you.


  • Effectively manage the team to meet business goals and to ensure that BoConcept is a great place to work with a strong collaborative culture.
  • To lead by example through delivering sales and developing these skills in others.
  • Continuously develop the store sales operations to optimise the turnover per square foot.
  • Drive the overall daily operation of the store, according to defined BoConcept standards and procedures.
  • Ensure the presentation of the store, our furniture and accessories are maintained to the highest standards.
  • Provide outstanding customer service at all stages of the sales process.
  • Develop, implement and promote local marketing activities.
  • Represent the BoConcept image and be a proactive ambassador in the local community.



  • Previous experience of RETAIL store management, preferably within a premium brand.
  • Be able to lead from the front and demonstrate a successful retail management sales experience background.
  • Good knowledge, understanding or experience of the interior design and/or fashion industry is preferred.
  • Experience in organising and leading staff training in product knowledge, selling skills, store decoration, operational routines and IT systems.
  • Shifts, weekend and Bank Holiday work is required on a rota basis.
  • A Full Driving Licence is required as the role involves some travel.



  • An attractive basic salary and excellent bonus scheme, which reflects the value that you will bring to our business (£25-£30k+ OTE).
  • Full-time, Permanent
  • Training and development
  • Company Pension scheme
  • Generous staff discount



Would you like to join the team? If yes, then we can't wait to talk to you. 

To apply, please send us your CV and a Cover Letter explaining why you feel you will be great in this role (Applications with Cover Letters will be prioritised).

Contact: Brett Simpson