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Audi Hong Kong Flagship Showroom

Tai Koo, Hong Kong | Project by BoConcept | Herning, Denmark | 2020

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Audi, the world-leading automobile brand, was planning for the launch of its Flagship Showroom in Hong Kong. The Audi team wanted to create a unique and pleasant car viewing environment in town, and beyond, to shape it into a luxurious and modish lifestyle spot for the city dweller.\ Echoing to the special feature and design of the Audi car model in each exhibition zone, distinctive BoConcept designer collections were selected to furnish and uplift the space. While the modular Ottawa sofa encourages a comfortable and dynamic seating at the café area, the organic curves of the Adelaide chair make an apt response to the sporty and streamlining silhouette of the vehicles. In addition to the exclusive and relaxed ambience, the showroom also highlights the shared passion for exceptional craftsmanship and a better urban living between Audi and BoConcept.

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