The Nordic Principle Of Friluftsliv
Back to Basics
Costal living
The Danes love being and living close to the water. The culture of owning a second home near the sea boomed during the 1960s’ post-war economic expansion when it became a realistic possibility for the vast middle class to own a holiday home. Modest, classic, black-painted wooden cabins with a flat roof nestled in the dunes and the pine trees along the coast. Simple dwellings, yet considered a great luxury. And the tradition lives on; nowadays, architects are drawing up summerhouses suitable for contemporary living standards. Life by the sea, no matter the size of house, remains highly valued in Denmark.
Fun fact:
Denmark has more than 8,500 kilometres of coastline; it’s longer than the coast of Italy. For such a small country, it seems almost unreal yet it’s true. Thanks to the strong presence of the coast and the sea, the Danes consider both as something very precious and worth protecting. Fortunately, since the 1990s, the Danish Nature Protection Act prohibits any new constructions closer than 300 metres to the coast, making the coastline into one long stretch of (almost) unspoilt nature.
Reaching out
Where does the fascination of living by the sea derive from, and more generally, what drives people towards the outdoors to spend more time in nature? Well, in Denmark the coastline is one of the rare places where wild and untamed nature can be enjoyed fully. It reminds us of our biological origins, it boldly impresses us with the various seasons, and calls to mind the richness of flora and fauna. In short, we’re taken back to basics, which is a soothing, peaceful and enriching exercise that people are increasingly longing for. Due to our busy lives stimulated by a fast-paced culture and an intrusive information flow, we’re reaching out for quiet, down-to-earth breaks.
BoConcept 推出 SS24 系列，邀请您在海边体验丹麦夏日之家。疫情后，世界各地的人们比以往任何时候都要花更多的时间在户外。我们为 SS24 推出的 360 度宣传活动庆祝了接近大自然的基本需求，并向 "friluftsliv" 北欧原则致敬；享受简单的户外生活而不干扰大自然。
我们的视觉素材在充满野性且独具丹麦特色的场景中，通过突出展示新季面料与产品线的延伸，生动诠释了此次营销活动的核心理念。特写镜头突显了单品的精妙细节，而广角镜头则将营销内容无缝融入户外场景。
此外，我们会展示为提供更耐用的材料和产品而做出的一些决定。我们的首要任务是设计出经得起时间与使用考验的家具，足以陪伴您一生， 甚至能陪伴好几代人。