Urban Danish Design since 1952

Our product collection is characterised by its customised and coordinated design, affordable to the urban-minded customer. Our insight into urban life enables us to design furniture and accessories that meet our customers’ interior challenges and need for self-expression. Even at a better price. The concept ensures a co-ordinated look where design, colours and materials always match.

Relevant and targeted collection

With the help of our unique store planning tool, we are able to create showrooms with furniture that are always relevant and appealing to the defined target group in a specific area. We follow the current interior trends closely to ensure that our collection is always up-to-date and in line with the demand of our target group.

Even at a better price

The majority of our furniture is supplied directly from our factories cutting out the cost of a third party. Our furniture is designed along clean, simple lines and manufactured with carefully selected materials to ensure affordable prices.

One stop shopping - one stop shipping
No matter if the products are produced by a third party supplier or us, we coordinate everything and the products are sent as one order to a Brand Store, Inspiration Store or Studio. This unique supply chain system makes the process more efficient and less time consuming. BoConcept is working with cross docking where all goods in one order are delivered in one unit.

Unique selling tool
For every BoConcept design there is a whole line of unseen possibilities behind it. Our interior decorating software Home Creator helps you to visualise the options for your customers and is essential in helping your customers in their buying decision. All of our Brand Stores, Inspiration Stores and Studios are fitted with a workshop where our customers can see all the individual furniture options being created on screen.

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