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Princeton barstool
PRESS RELEASE MARCH 2021

BOCONCEPT EXPANDS THE PRINCETON FAMILY WITH NEW BENCH AND BARSTOOL

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Contemporary Danish furniture brand, BoConcept builds on the popularity of the Princeton chair with new Princeton barstool and bench, all designed by Morten Georgsen.

 

Product: Princeton bench; Princeton barstool

Designer: Morten Georgsen

Key features: Based on the bestselling dining chair, customisable base colours and 120+ fabrics and leathers, barstool available in two heights

Availability: Instore and online by 1 May 2021

Trend: Home at the Centre

This design direction is rooted in the consumer’s higher value of home – a sentiment more pertinent in current unprecedented times. More than simply a place for rest, relaxation and entertainment, the home is now central to life, identity, self-improvement and -care. This desire for indulgence and sanctuary creates a demand for soft, cocooning forms, high-comfort materials and organic curves.

Soft and welcoming

The original Princeton dining chair launched in September 2020 and has quickly become the brand’s bestselling dining chair. Morten Georgsen struck a balance between lightness and curvaceous visual comfort, giving the design a subtly feminine expression. The elegant backrest invites, drawing the eye down to its comfortable seat. Once seated, the design creates a cocooning effect without hindering interaction. The new designs take that striking form, giving consumers new ways to enjoy its popular look and comfort.

The Princeton bench

A recent BoConcept campaign spoke of the ‘harder working home’: space-optimised homes that can handle the many new functional demands we place on them. Moving multi-purpose/context items around a home is a great way to up utility without sacrificing space. The Princeton bench falls perfectly within this segment. Light in weight, relocate the design from the hallway or bedroom to the dining table; adding extra seating space, and a feeling of hygge, for dinner guests.

Dimensions: H71xW160xD52cm

Base colour: Matt black structure lacquered, Matt ash grey structure lacquered

Princeton barstool
Princeton bench
Princeton barstool

The Princeton barstool

The barstool uses the same cocooning form that made the chair a bestseller. The design arrives in two heights, perfect for bars, kitchen counters and more.

Dimensions: H87/67xW46xD54cm, H97/76.5xW46xD55cm

Base colour: Matt black structure lacquered, Matt ash grey structure lacquered

Customised and cohesive

Both designs can be ordered in two base colours and upholstered in the brand’s full range of more than 120 fabrics and leathers. Due to BoConcept’s unique supply chain, the brand guarantees the same surface and upholstery finish across its collection. So the green velvet of a Princeton bench will perfectly match the green velvet of the consumer’s bed while the matt black finish of a barstool’s leg will match the dining table.

About the designer

Morten Georgsen is a Danish furniture designer, based in Valencia, Spain. The award-winning designer, and once iF Design Award juror, is BoConcept’s longest-running design partner, penning bestsellers for the brand since 1993. His portfolio includes the iconic Milano table, the ever-cool Como, Copenhagen and Bordeaux storage collections and the London bench.

“Simplicity and functionality are BoConcept core values. It’s often believed that functional design is created at the expense of beauty. Why, when you can have both? When you combine pleasing proportions with beautiful colours, materials and craftsmanship, you create a design that evokes a good feeling,” says Morten Georgsen.

Additional links:

Morten Georgsen: https://www.boconcept.com/en-gb/inspiration/people/designers/morten-georgsen

 

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