More of us are choosing small city apartments over bigger suburban spaces. With his over 20 years’ experience, we asked Product Manager, Anders Debel Hansen, to tell us about the challenges of developing products for compact living, advice if you’re making the transition, and the new products you should add to your wish list.
Tell us about your background and journey to BoConcept.
Furniture is in my genes. I started my career in my father’s manufacturing company and later moved to the Danish kitchen manufacturer, HTH. After years in different positions, I eventually became a director on the Danish board of HTH’s parent company, Nobia. I was enjoying an amazing career and a lot of success.
But in summer 2016, I was lying on a beach, and heard myself ask the question, “Are you satisfied?” The answer was “no.” After twenty years in the same company, I was bored and unchallenged. I decided to make a change. My plan was to resign, move out of my comfort zone, and away from the material benefits that my position afforded. I had to return to getting my hands dirty and developing incredible products from initial brief to launch. BoConcept was first on my wish list of brands, and here I am.
How do you approach developing for compact living?
I remind myself that consumers don’t want to compromise. Yes, they have less space, but they still want beautiful design, high-quality materials and well-developed functionality. However, it’s important not to equip products with an overabundance of features. In a small apartment, you just want simple and elegant functionality that helps you get the most out of your space.