A történet

Our homes are full of great stories. About ourselves. What we love and what we like to do. We surround ourselves with what we like. What is important to us and what makes it easier to live the life we want. So when we come home, we feel at home. The home of BoConcept is Denmark where we have been designing and manufacturing design furniture for more than 60 years. That is our story. And you can read more about it here.



In the late summer of 2014, 6 years after the onset of the global financial crisis, BoConcept had yet to find a way to decisively break a downward spiral in both top and bottom line results. Horizon 2016-17 was initiated - a strategic transformation of the business to reorganise the company, consolidate the franchise model and reduce complexity with the objective of delivering 10% EBIT in the financial year 2016/17. Half way into the program, almost a year ahead of plan, BoConcept began harvesting the fruits of the hard work and delived consistently above budget.



Despite the financial crisis, the group now establishes a third distribution center in Shanghai to support the expansion strategy in Asia. The shop online is now open for customers on the website. In the company's 60th anniversary year, Viggo Mølholm resigns as CEO to become Chairman, and Torben Paulin is appointed new CEO for the group that now boasts more than 260 stores worldwide.



Interior design service becomes part of the BoConcept shopping experience. Customers can book a home visit and get advice on how to get the most out of their new interiors including 3D drawings and style tips. The financial crisis begins to influence many markets. After years of growth, the company is faced with decreasing sales and is forced to optimise and fine tune the whole organisation.



No more wholesale customers and from now on, all furniture is sold through franchise-based stores under the brand name of BoConcept. It is underlined by the operational company changing its name to BoConcept A/S and the listed company is from now on called BoConcept Holding A/S.



To ensure the best possible shopping experience, BoConcept University is established. Here, sales consultants from BoConcept stores around the world are trained and educated in service and interior so they can guide customers in the best way possible.



A new strategy is launched: One company - One brand. And a new vision is defined: To make BoConcept brand no. 1 within interior design. This milestone effectively moves the company from being production oriented to becoming concept holder for an international retail chain. The fully automated European Distribution Centre is put into operation, and the company welcomes CFO Hans Barslund as new member of the executive board.



The four production facilities in Denmark are merged into one company: Club 8 Company A/S. Later, the group's own upholstery factory is established in Hornslet, Denmark. One of the first sofas to be produced is the Indivi 2 range. A highly modular sofa system that fits the BoConcept philosophy of flexibility and freedom.



The first BoConcept Brand Store opens in Belle Epine, Paris. Another seven Brand Stores are opened in France, China and USA. The Basic wall system is designed and receives a lot of attention because of its high level of modularity and the finish of mdf with clear lacquer.



Denka takes over Club 8 Company in Ølgod. The new, optimised production facility enables the company to focus more on product and concept. The collection is extended to include Xilo chests of drawers and children's Colour 4 Kids furniture. Both programmes become great hits with customers around the world.



The company is introduced on the Copenhagen Stock Exchange. The Capri wall system becomes the first piece of furniture produced according to the knockdown principle. The technological strengths of the company are maintained with more CNC controlled machines that give furniture designers a freer hand.



The first flexible furniture system in Denmark is introduced by Denka. The wall system Flexi is made up of several components and parts so the customer can become their own 'bookshelf designer'.



The company changes its name to Denka with a view to conquer the international markets. The collections are now also designed to suit the individual tastes of different markets, and the furniture is now what you can all 'customised to the market'.



The company is converted into a limited company: A/S ÆJM møbler and the number of employees has now doubled to 40. The production output is changed. Beds become part of the collection where wall systems and bookcases begin to be the main part of the production.



As industrial pioneers of their time, the founders open a new 1300 m2 factory in Herning where the company is still located. Cabinet no.26 is one of the bestsellers and wall systems are now introduced as part of the collection.



The owners and the four employees move into their new furniture factory 'Ærthøj-Jensen and Mølholm Møbelfabrik'. The functionalism sweeping through Danish design during the 50s plays an important influence on the designs from Ærthøj-Jensen and Mølholm where dining room furniture is the main part of the production.



The company is founded by two Danish craftsmen and cabinet makers, Jens Ærthøj and Tage Mølholm. The first pieces of furniture to leave the factory are cabinets made of oak veneer with a mid-section of walnut.



Our history

The book SIXTY celebrates 60 years of Urban Danish Design. Read it online here.

Read the book


Urban Danish Design since 1952

BoConcept makes modern design furniture available to the urban minded customer. Go on a journey with Danish Marie and see how you can live with BoConcept furniture in different parts of the world.

See film