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Contemporary Danish furniture brand, BoConcept builds on the popularity of the Princeton chair with new Princeton barstool and bench, all designed by Morten Georgsen.
Product: Princeton bench; Princeton barstool
Designer: Morten Georgsen
Key features: Based on the bestselling dining chair, customisable base colours and 120+ fabrics and leathers, barstool available in two heights
Availability: Instore and online by 1 May 2021
This design direction is rooted in the consumer’s higher value of home – a sentiment more pertinent in current unprecedented times. More than simply a place for rest, relaxation and entertainment, the home is now central to life, identity, self-improvement and -care. This desire for indulgence and sanctuary creates a demand for soft, cocooning forms, high-comfort materials and organic curves.
The original Princeton dining chair launched in September 2020 and has quickly become the brand’s bestselling dining chair. Morten Georgsen struck a balance between lightness and curvaceous visual comfort, giving the design a subtly feminine expression. The elegant backrest invites, drawing the eye down to its comfortable seat. Once seated, the design creates a cocooning effect without hindering interaction. The new designs take that striking form, giving consumers new ways to enjoy its popular look and comfort.
A recent BoConcept campaign spoke of the ‘harder working home’: space-optimised homes that can handle the many new functional demands we place on them. Moving multi-purpose/context items around a home is a great way to up utility without sacrificing space. The Princeton bench falls perfectly within this segment. Light in weight, relocate the design from the hallway or bedroom to the dining table; adding extra seating space, and a feeling of hygge, for dinner guests.
Dimensions: H71xW160xD52cm
Base colour: Matt black structure lacquered, Matt ash grey structure lacquered
The barstool uses the same cocooning form that made the chair a bestseller. The design arrives in two heights, perfect for bars, kitchen counters and more.
Dimensions: H87/67xW46xD54cm, H97/76.5xW46xD55cm
Base colour: Matt black structure lacquered, Matt ash grey structure lacquered
Both designs can be ordered in two base colours and upholstered in the brand’s full range of more than 120 fabrics and leathers. Due to BoConcept’s unique supply chain, the brand guarantees the same surface and upholstery finish across its collection. So the green velvet of a Princeton bench will perfectly match the green velvet of the consumer’s bed while the matt black finish of a barstool’s leg will match the dining table.
Morten Georgsen is a Danish furniture designer, based in Valencia, Spain. The award-winning designer, and once iF Design Award juror, is BoConcept’s longest-running design partner, penning bestsellers for the brand since 1993. His portfolio includes the iconic Milano table, the ever-cool Como, Copenhagen and Bordeaux storage collections and the London bench.
“Simplicity and functionality are BoConcept core values. It’s often believed that functional design is created at the expense of beauty. Why, when you can have both? When you combine pleasing proportions with beautiful colours, materials and craftsmanship, you create a design that evokes a good feeling,” says Morten Georgsen.
Morten Georgsen: https://www.boconcept.com/en-gb/inspiration/people/designers/morten-georgsen
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