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Your BoConcept store

BoConcept is looking for Franchise Partners with a Multi-Unit mindset and the intention and financial capacity to invest in several stores within an agreed geographic area.

BoConcept store seen from the outside

Multi-unit investment opportunities

BoConcept has ambitious expansion plans to more than double the global number of stores to 600+ within the next few years. There are many interesting Multi-Unit investment opportunities available globally, so investors and entrepreneurs have the exciting opportunity to join this expanding brand as Multi-Unit Franchise Partners.


• Current Multi-Unit Franchise or Multi-Unit business owners

• Investors or business owners willing to diversify their portfolio

• Existing furniture retailers interested in discussing re-branding

• Ability to build up an organization and commit to an ambitious store development plan

• Sales and business management skills and a willingness to lead, delegate and motivate

• Retail experience and interest for design can be a plus

Inside BoConcept store
BoConcept store

Financial information and requirements:

• The start-up investment level for each BoConcept store starts in 500.000 €, depending on size and location, which includes a Franchise Fee of 25.000 €.

• Strong candidates possess access to liquid funds of over 500.000 € and Net Worth exceeding 1,5 Million €, to be able to commit to an ambitious store development plan.


Introduction call

Discuss main motivations, territory availability and financial capacity

Overview call

Present the Franchise and investment opportunity

Application form + NDA

• Filling out the Application Form
• Signature of the Non-Disclosure Agreement

Meeting with Business Developer

• Deep dive into franchise KPI and Business Model
• Store and/or competition visit

Business plan + Multi-unit Budget

The candidate prepares the Business Plan and the Multi-Unit Budget

Assets verification + DISC Profile

• Candidate’s assets verified
• DISC Profile assessment of the candidate

Business plan feedback

Receive feedback from Business Development

Meeting with country manager

The candidate meets with the Country Manager together with the Business Developer

Denmark – Meeting Pitch

• Presentation & Pitch to the Executive Management Team

Franchise Contract

• Signature of the Franchise Contract
• Start the Store Planning & Opening Process

BoConcept store seen from the outside

For further information or enquiries contact us here or email us at

To start the process for becoming a Franchise Partner, fill out our Application form here.