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Boconcept Franchise

Looking for franchise partners with a multi-unit mindset

Exciting investment opportunities available worldwide

Join a successful retail franchise business and partner with a premium design brand, with a top position in the global furniture industry

BoConcept store

A successful growing franchise

From Denmark to the world since 1952, BoConcept is the world’s most global retail furniture brand and specializes in premium quality interior design for the cosmopolitan minded customer, creating outstanding modern and sophisticated living spaces at affordable prices.

Since opening the first brand store in Paris, France, in 1993, BoConcept has now over 25 years of Franchise experience and 300+ stores in 65 countries and 6 continents, being a truly global brand and an established, proven and attractive franchise model.


• Started as a small furniture manufacturer in Herning, Denmark, in 1952

• Became a retailer in 1993, opening the first BoConcept brand store in Paris, France

• Global Retail Franchise, with 300+ stores spanning 65 countries and 6 continents

• Europe: 190+ stores; America: 40+ stores; MENA: 10+ stores; Asia-Pacific: 70+ stores

• Yearly traffic: 15,000,000+ website visitors | 5,000,000+ in-store visitors

• Successful Franchise system with over 25 years of franchise experience

• Ambitious expansion plans to reach 600+ stores globally in 5 years

World map
Cognac leather Adelaide chairs


BoConcept has grown its global presence as a retail lifestyle brand through a unique strategic market positioning – premium quality and design at a fair price, defined in the market sweet spot as “affordable luxury”.

Our business model and core competencies are applied throughout the value chain from design, branding and marketing to production, logistics, sales and customer service, allowing to optimize the overall sales performance in the stores.

We offer a strong toolbox, support and training within all areas of business and retailing, which makes the setup and management of BoConcept stores straightforward. Therefore, most of our partners are Multi-Unit Franchisees owning several stores.

BoConcept has also developed a superior model for generating quick cash flow, ideal for our Multi-Unit Franchise Partners and their expansion plans.


BoConcept has ambitious expansion plans to extensively grow its global presence and reach 600+ stores around the world in the next few years.

BoConcept welcomes enquiries for Franchise Partners around the world with the right synergies, mindset and financial resources to develop Multi-Unit opportunities.

BoConcept store

For further information or enquiries contact us here or email us at

To start the process for becoming a Franchise Partner, fill out our Application form here.