The Ø lounge chair
BoConcept + Helena Christensen present
The Art of Living Danishly
"There's a uniquely independent spirit to Danish interior design that I think comes from curiosity. It's personal... and playful."
Step inside Helena’s world
A Danish eye on design
With Helena Christensen, we’re diving deeper into the Danish way of living – one defined by striking minimalist style, the creative freedom to make it your own, and furniture that fits beautifully into real life. This season, we’ve invited new design voices to deepen the story, through pieces crafted with purpose and personal expression.
Helena’s design debut
From sculptural seating to soft, abstract art, Helena’s exclusive designs reflect the same effortless balance as her own Danish roots.
The Flora collection
“A home is a very personal universe. It’s basically an extension of who you are. That’s a real Danish way of looking at it.”
Quiet luxury, the Danish way
Shop the look
Striking minimalism meets sculptural elegance. Discover how Italian design flair and Danish calm come together in one of this season’s standout collections.
“The soul of Danish design is really simplicity... honesty. Clean lines, beautiful woods, great craftsmanship.”
Shortcut to Danish design
Discover the three core principles behind our aesthetic – from honest materials to thoughtful simplicity.
Helena’s picks
BoConcept designs handpicked by Helena Christensen, our Global Artistic Director. See the pieces she lives with, loves, and styles her own way.
