PRESS RELEASE SEPTEMBER 2022

INTRODUCING BOCONCEPT'S NEW KOLLEKTION

PR New Kollektion AW22

Timeless shapes, neutral tones and a focus on multifunctional pieces: the New Kollektion just launched by BoConcept celebrates 70 years of Ekstraordinær.

The Danish furniture brand BoConcept has just announced the launch of its AW22 New Kollektion, featuring the best of Danish style with its expertly crafted designs and timeless shapes.

In a world that is rapidly changing, with consumers often forced to redefine their lifestyles, the Kollektion was developed to respond to these new needs and desires.

A period of change has led to redefining our spaces and the way we use them. Time with friends and family feels more precious, and the items that we cherish have a deeper meaning.

The Kollektion includes brand new designs and new versions of beloved existing pieces, created to meet new consumer needs and habits, such as working from home and spending more time in multifunctional spaces at home.

All the pieces reflect BoConcept’s values and heritage: expert craftsmanship, quality without compromise, unique Danish design.
They have been developed by Danish designers Henrik Pedersen and Morten Georgsen, two long-term collaborators behind BoConcept’s most iconic designs.

Henrik Pedersen
Henrik Pedersen’s designs offer a warm minimalism; a luxury that calls to you without the needless lexicon of ornamentation and glitz. His design language is a blend of comfort, natural curves, clean lines and honest materials – honesty being one of his mantras.
Always with the user in focus, Henrik sacrifices his own predispositions and puts all his energy into optimizing feelings, trends, craftsmanship and functionality in a way that puts the user in focus.
Buying a Henrik Pedersen piece allows you to express yourself without compromise.

The Danish furniture and lighting designer uses his innate sensibility to produce captivating designs; including the iconic Imola chair.
“I don’t do this for money or fame. My passion is creating good products that can be used by customers around the world.”

Morten Georgsen
Incorporating Danish minimalism, Morten Georgsen is a master of creating storage concepts and beautiful tables. Focusing on elegant functionality, Morten skillfully creates designs that both look good and work in the home.
It is in this cross-section of beauty and functionality that Morten operates.
Every element of his designs has a purpose, ensuring minimalist, functional and elegant pieces made for living.

Working for BoConcept for more than 25 years, Morten’s designs and talent have proved timeless and with their simple beauty always fit the modern home.
"When you combine pleasing proportions with beautiful colours, materials and craftsmanship, you create a design that evokes a good feeling."

BERNE CHAIR & SOFA
by Henrik Petersen

With its modern, minimal design, Berne offers great support thanks to a higher, more upright back, bigger seat depth and firmer cushions.
The tubular-shaped matt black metal legs create a floating expression. There are no sharp corners, and the arms, seats and back are softly rounded, giving this design a welcoming look from every angle.

HAMILTON DINING CHAIR
by Morten Georgsen

Featuring a classic yet contemporary expression, the timeless design of the Hamilton dining chair is incredibly versatile and enriched with lots of personality and character.

The simple and slim tubular leg complements the curved profile of the shell, creating a modern and light look.

HAUGE DINING TABLE & CHAIR
by Henrik Pedersen

The Hauge dining table stands out with its thin, elegant and timeless expression, a perfect balance of shapes for the legs and top. Its wooden details underline Scandinavian design heritage and craftsmanship.

With its contemporary design, sleek yet sturdy base and great comfort, the Hauge dining chair is the ideal complement for the Hauge dining table.

MADRID DINING TABLE
by Morten Georgsen

The Madrid dining table features sleek lines and organic shapes, coming together in a floating design. The minimal look and clean colours make this table very easy to combine with many different types of dining chairs.

MADRID SIDE TABLE
by Morten Georgsen

The Madrid design family expands with the introduction of this new side table.
Available in two different designs, it’s versatile and easy to combine with a matching coffee table, to create a more coordinated and exclusive look.

LUND VITRINE CABINET
by Morten Georgsen

Lund is a new interpretation of the classic cabinet: contemporary yet timeless.
Simple but undeniably generous in its expression, Lund is made in matt black metal with clear glass on the sides and the front.
The selection of materials adds a special warmth, whilst the matt black tubular legs add lightness to the design.

HOME OFFICE

The home office is becoming a big part of our work life, as preferences and rules have changed during the pandemic. So BoConcept has decided to expand its Home Office range with two new designs.


KINGSTON DESK
by Morten Georgsen

Combining workspace and storage in a perfect home office solution, the Kingston desk features a thin metal frame with a subtle integrated drawer for storage of pens, tablet or paper.
The organic shape radiates softness, while the slightly tapered and inclined legs ensure a light, Nordic expression.

ASTI DESK
by Morten Georgsen

Asti is a Home Office desk with clean lines, slim proportions and a minimalist touch. The light silhouette ensures that the table fits perfectly into any home.
Featuring a crafted combination of metal and wood, with a subtle framing, this design creates an enclosed, yet open, working area.

OFFICE CHAIR
height-adjustable

Our popular Adelaide and Vienna chairs will now be available as office chairs, combining functionality and great comfort in a beautiful design.

We introduce a five-spoke castor base, with height-adjustable function, which can be combined with the Adelaide and Vienna seats, providing a multitude of design combinations.

This exclusive design is matched with great comfort by selecting a fully upholstered seat.

NEW FABRICS AND COLOURS

BoConcept has unveiled its latest fabric and colour upgrades and additions, in line with this season’s biggest trends.

Wellington is a woven felt upholstery fabric, made of 100% New Zealand premium quality worsted wool. Distinguished by a unique ultra-soft and satiny touch, superior strength, and a modern colour scheme including seven on-trend options, this fabric reinvents the iconic felt texture and brings it into the future.

Combining a satisfyingly soft feel with a strong durability, the Tomelilla fabric has been updated with the addition of a light beige colour to the collection, which currently includes blue, grey and mustard.

BoConcept also introduces Skagen in light green, a colour that has a calming effect, bringing balance and joy.
Skagen is both elegant and modern. This fabric features an extremely durable quality, feeling incredibly soft at the same time.

Following the recent bouclé trend, BoConcept adds to its bestselling fabric Lazio another ekstraordinær fabric: Auckland Boucle, in white and beige.
Auckland is made of nubby, looped fibers which are extremely soft to the touch, creating a chunky, heavy fabric with structured texture.

 

For further details, questions or image requests, please email press@boconcept.com

BoConcept was founded in 1952 in Denmark and is today the world’s most global furniture retailer, with over 310 stores spanning 67 countries. The brand works with award-winning designers to create collections of furniture, accessories and lighting for private homes and business spaces. Under the heading ‘Live ‘Ekstraordinær,’ BoConcept is committed to bringing its flexible Interior Design Service and industry-leading customisation to spaces both private and public – without compromising on design vision or aesthetics. 

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