PRESS RELEASE AUGUST 2022

BOCONCEPT PRESENTS NEW KOLLEKTION FOR AW22

PR August 2022

The Danish brand celebrates 70 years of Ekstraordinær with an exclusive collection, featuring timeless shapes and neutral colours. Multifunctional pieces that respond to consumer needs.

The furniture and interior design brand BoConcept has announced the launch of its new AW22 collection.
A special one, as 2022 marks the 70th anniversary of the Danish brand. A really extraordinary achievement that testifies the brand’s excellence and deeply rooted Danish heritage, celebrated by BoConcept with the campaign Ekstraordinær since 1952, launched in March.

The New Kollektion, which will be officially presented in September 2022, encapsulates the best of Danish style with its expertly crafted designs and timeless shapes.
In a world that is rapidly changing, with consumers often forced to redefine their lifestyles, the collection was developed to respond to new needs and desires expressed by consumers themselves. 

The Kollektion includes brand new designs and new versions of beloved existing pieces, created to meet new consumer needs and habits, such as working from home and spending more time in multifunctional spaces at home. 
All the pieces reflect BoConcept’s values and heritage: expert craftsmanship, quality without compromise, uniquely Danish design. 

Among the highlights of the collection are the Berne sofa, the Princeton Lounge chair and the Kingston desk.

BERNE SOFA
by Henrik Petersen

With its modern, minimal design, Berne offers great support thanks to a higher, more upright back, bigger seat depth and firmer cushions. 
The tubular-shaped matt black metal legs create a floating expression. There are no sharp corners, and the arms, seats and back are softly rounded, giving this sofa a welcoming look from every angle. 

PRINCETON LOUNGE CHAIR

by Morten Georgsen

A beautiful accent chair, that stands out from the crowd. The light base embraces the organic shaped back and seat, completed by a light and feminine expression. 
The soft comfort and the cocooning effect make this well-proportioned chair very cosy and welcoming. 

KINGSTON HOME OFFICE
by Morten Georgsen

Combining workspace and storage in a perfect home office solution, it features a thin metal frame with a subtle integrated drawer for storage of pens, tablet or paper. 
The organic shape radiates softness, while the slightly tapered and inclined legs ensure a light, Nordic expression.

“Our New Kollektion is truly timeless, with contemporary Danish designs and colours that won’t go out of style. Each piece is expertly crafted using only high-quality, durable materials - because we want our consumers to enjoy BoConcept furniture for many years to come, and to Live Ekstraordinær every day!” says Claus Ditlev Jensen, BoConcept Collections and Visuals Director. 

 
Princeton lounge chair
Kingston desk
Berne sofa
PRO1A