Karim Rashid is one of the most creative designers of his generation. His impressive portfolio includes more than 3000 designs in production ranging from furniture and accessories to store designs and luxury goods. To Karim functionality and minimalism is essential but at the same time he wants to move people and create furniture that make people feel at ease. He calls this approach to design 'sensual minimalism'.
You concentrate on the object but there should be a sense of humanity too. Something soft that touches you and makes you feel at ease. That is sensual minimalism.