Why BoConcept

 

You can find a BoConcept Brand or Inspiration Store in most major cities around the world. The first BoConcept Brand Store opened in Paris, France in 1993. Now there are more than 250 sales units around the world with the majority being BoConcept Brand and Inspiration Stores giving our customers a unique, exceptional and friendly shopping experience.

Why choose BoConcept?

  • Proven and certified franchise concept
  • Experienced and solid franchisor
  • Local supporting market organisation
  • Carefully defined target group
  • Brand and traffic-generating marketing kit
  • Store design combining inspiration and turnover
  • A product collection characterised by its customised and coordinated design affordable to the urban-minded customer
  • A BoConcept University department creating the educational platform for BoConcept staff
  • Value-based leadership style with focus on education, service and personal development
  • Efficient operation systems and tools
  • Multi Channel Retail
  • Home Creator - an online design tool
  • One stop shopping – one stop shipping
  • High turnover per m2 and high gross margin = profitability

Stories from our franchisees

 

'BoConcept, like Manhattan, is alive and always changing. It's the perfect store
concept for the fast pace of New York City. The collection always keeps up with
the latest trends in interior design and home furnishing. Customers love the
idea of creating the home of their dream at a price they can afford. As store
owners, we love helping customer achieve this'.
Niki & Shaokao Cheng, BoConcept Franchisee with 5 Brand Stores in New York, USA

 

 

'For an experienced manager, like myself, with an ambition of running my own business one day, the dream came true with BoConcept. Their value-based leadership style enables me to run my store independently, making my own decisions for the future development while still benefiting from the support of a professional, international organisation'.
Pascal Lempereur, BoConcept Franchisee, Nantes, with 2 Brand Stores in France