Throughout the apartment, matching colours and materials are repeated to obtain a strong sense of style and wholeness. Photos: Apo Group Ltd. Photographer: David Hares  In collaboration with BoConcept, the Apo Kew Bridge BTR project offers new-build urban apartments which can be decorated to the tenant’s tastes. Different flavours have been developed to accommodate different desired atmospheres and are named Urban Luxe, Avantgarde, Back to Nature and Soothing Shades. Due to the broad range of furniture and accessory designs and the variety of materials and colours in which they are available, rental spaces can be transformed into personally customised homes.

BoConcept has a particular knowledge of urban interiors and how best to manage smaller spaces. Photo: Apo Group Ltd. Photographer: David Hares.                                BoConcept‘s Ottawa chair, created by award-winning designer Karim Rashid, is an apt example of a chair that answers today’s requirements, providing character, comfort, durability as well as a reasonable price tag. Its leaf-shaped seat visually stands out and when seated, it gently embraces the body, offering total support.

The project in Brentford demonstrates how with BoConcept as an optimal partner, offering such turnkey solutions to architects, specifiers and developers, it's possible to flexibly react to contemporary urban demands and individual desires.